Hi, I'm Dmitry — Performance Marketing Manager
From strategy and campaign structure to hands-on daily optimization — I run performance marketing end to end, grounded in eight years across brand, product, and paid media.
Brand thinking, performance execution.
I'm a marketer working in performance advertising — building and running paid search and display campaigns end to end: research and account structure, audience segmentation, ad copy, budget management, testing, and the ongoing optimization that turns a campaign's early numbers into consistently better ones.
That approach is backed by years in brand management and product marketing at international companies — Tetra Pak, Reckitt Benckiser, and Herbalife — launching new products from scratch, shaping product strategy and the positioning and messaging behind each one, planning media and running brand campaigns across digital and TV, briefing agencies and running pitches along the way. Underneath all of it ran constant market, competitor, and consumer analysis — turning every launch and every campaign from a guess into a calculated bet.
All of that shapes how I approach performance marketing today — understanding what a product is actually built on, what makes it worth choosing, how the audience sees it, and what it needs to hear to act. I don't just optimize a campaign — I think about the product, the audience, and the brand behind it.
I care about a client's numbers the way I'd care about my own business's. That's what I bring to every project — freelance or full-time, remote or otherwise.
QS World University Rankings 2021
Why work with me
I've seen marketing from both sides
Before performance marketing, I worked in brand and product marketing at Tetra Pak, Reckitt Benckiser, and Herbalife — so I know what a campaign actually needs to achieve.
I take full ownership
From keyword research and account structure to ad copy, budget, campaign performance, and reporting — I run campaigns end-to-end, not just one piece of the funnel.
Data-first, not data-only
Numbers tell me what's happening; understanding the business tells me why — that's where the real optimization comes from.
More than campaign management
Comfortable with photo and video editing tools — when a project calls for it, I can put together the ad creative myself, keeping visuals and messaging aligned with what's actually driving performance.
Landing pages that don't waste the click
If your website doesn't exist yet or isn't pulling its weight, I can audit it, give recommendations, or build a landing page or a small multi-page site myself — a strong campaign still needs a page built to convert the traffic it sends.
AI-augmented, not AI-replaced
I use AI agents and custom-built AI workflows to sharpen research, creative, and optimization — a tool that makes the work better, not a shortcut that replaces judgment.
Services
Tools I use
Paid Search & DisplayGoogle Ads, Yandex Direct
Web Analytics & TrackingGoogle Analytics, Yandex Metrica, Google TM, Yandex TM, Yandex Webvisor, Roistat
Keyword & Competitor ResearchGoogle Keyword Planner, Yandex Wordstat, Ahrefs, SpyWords, SimilarWeb
Landing Pages & WebsitesTilda, Webflow, WordPress
AI ToolsClaude, ChatGPT, AI Agents
Design & CreativePhotoshop, Figma, Canva, Vegas Pro, CapCut
Data & PresentationsGoogle Sheets, Excel, PowerPoint
My process
Research
Understand the business, product, audience, and goals.
Strategy
Define campaign structure, keywords, targeting, budget plan.
Launch
Set up and go live, with tracking in place from day one.
Optimize
Continuous testing, budget reallocation, and negative keyword refinement.
Report & Iterate
Clear reporting built on platform metrics and business metrics alike.
Portfolio
Took over an existing account from another specialist — the groundwork was solid, my job was to scale it.
Leads grew 300% in campaign phase one, with 44% sustained growth afterward, and visit-to-lead conversion doubled through targeting refinement and landing page recommendations.
Started with a car dealership that had never run paid ads before, funneling campaigns directly into a curated listings post inside a messenger channel instead of a website.
Leads grew from 11 to 179 across two equal two-week periods, while cost-per-lead dropped 90%.
Built the account from zero — no prior paid campaigns existed, so campaign structure, targeting, and tracking were all set up from scratch.
Qualified leads grew from 22 to 115 conversions across two equal 14-day periods, while CPA dropped 17% and CPC dropped 38% through semantic refinement and budget reallocation.
FAQ
It depends on the scope — a flat project fee for one-off work, or a monthly retainer priced relative to your ad budget for ongoing management. Happy to walk through what makes sense once I know the details.
Early signals — clicks, cost efficiency — usually show within the first couple of weeks. Meaningful, stable results typically take 4–6 weeks, once the campaign has enough data to optimize against.
Both. I'm open to full-time employment, long-term contracts, or project-based freelance work — whatever fits best.
I'm open to both — remote work is great, but I'm equally comfortable working from an office if that's the better fit.
You do. I work within accounts owned by the client — so if we ever part ways, you keep full access to everything.
With a short discovery call to understand the business, goals, and current setup — then I put together a plan before anything goes live.
Let's talk!
Whether you're looking to launch a new campaign or add someone who can own performance marketing end-to-end — I'd love to hear about it.